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    Marketing Trends

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    RECEIPT #MARK-R

    NOV 19, 2024

    Too early to tell.

    PREDICTION BY

    Mark Ritson
    ““In-housing is going to continue to keep growing its share of the pie.””

    FOLLOW-UP

    The sources provided focus on his prediction and do not include follow-up data or case studies showing how in-housing shares changed after late 2024. Without reliable, directly cited data on the evolution of in-housing between late 2024 and mid-2026 in these materials, this forecast cannot be verifiably matched to an outcome based on the search results alone.

    ORIGINAL SOURCE

    Mi3
    In-housingMarketing Trends

    RECEIPT #MARK-R

    NOV 19, 2024

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “Among other Ritson watch-outs and predictions was that 'in-housing is going to continue to keep growing its share of the pie.'”

    FOLLOW-UP

    The trend of in-housing continues to grow as of mid-2026, with many brands expanding internal capabilities. This prediction is consistent with observable industry shifts, but the exact scale and end-point of 'growing its share' are still evolving.

    ORIGINAL SOURCE

    www.mi-3.com.au
    In-housingAgency ModelMarketing Trends